There are ways of forming and indeed selling your education policy, Michael Gove has his way: Tax the shit out of parents and their families, allow colleges to charge what they like for courses then force the legislation through parliament, aided and abetted by your toadies in the Liberal Democratic Party, running roughshod over the demonstrations, arguments and pleas from the vast majority of the public.

Or you could take a leaf from The President of the United States: Reduce the tax on student loans, then sell your strategy to the people like this :

Now I’ve never won an election for anything, but I reckon there are those out there  (oh, I dunno, Miliband, Cameron, Sarkozy) who might not be able to pull this off.

By the way, James Murdoch doesn’t recall seeing this.