Pad Men


Cricket has been used by advertisers to sell their stuff for over 100 years. From Bats to Brylcream, Custard Powder, Gaspers and Trades Unions, all of them have lined up to use images of the stars of the day, the role models and heroes of the time, to product promote. Of course, Saatchi’s aren’t exactly bursting a lung to get at the England players at the moment, (although I understand Ex-lax and Nytol are in negotiations with the MCC).

So in lieu of anything else, here’s a Roland Butcher’s at some of the ads and artwork of great (and not-so-great) Cricket Ads.

1974 Stuart Surridge A283 1977 Tony Greig St Peter 1977 Tooheys 1 AP997-birds-custard-boy-playing-cricket

BP182-brylcreem-hairdresser-cricket-1950s

63809 38974-wn Press ad cricket 1932 _VIM_9_3_3_72_ StateLibQld_1_91556_Advertisment_for_Bulimba_Gold_Top_beer,_Queensland 2cf197159daf84838bb8bbd2f8559d3d

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